Self-Construal and Socially Responsible Consumer Behavior.

We investigate the role of an individual’s dominant self-construal on the shaping of socially responsible consumer behavior. A first study confirmed that a relationship between both exists and is mediated through Perceived Consumer Effectiveness. Ongoing research intends to investigate the intervening process further and test its malleability and potential as a social marketing tool to promote socially conscious consumption.



Citation:

Irina Cojuharenco, Gert Cornelissen, and Natalia Karelaia (2011) ,"Self-Construal and Socially Responsible Consumer Behavior.", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Irina Cojuharenco, Universidade Católica Portuguesa, Portugal
Gert Cornelissen, Pompeu Fabra University, Spain
Natalia Karelaia, INSEAD, France



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns

Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid

Read More

Featured

Toward Optimal Symbolic Recovery: Why and When “Thank you” is Better than “Sorry” in Addressing Service Delays

Yanfen You, New Mexico State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Lili Wang, Zhejiang University
Xiaoyan Deng, Ohio State University, USA

Read More

Featured

H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market

Hao Wang, University of South Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.