Taking Advantage of Future Forgiveness? – Licensing Vs. Consistency Effects in the Context of Ethical Decision Making

Does the expectation of forgiveness influence one’s likelihood to be unethical? We find that while individuals believe that others will use future forgiveness to license current unethical sins, the opportunity to be forgiven can actually reduce dishonesty.



Citation:

Shahar Ayal , Francesca Gino, Nina Mazar, and Dan Ariely (2011) ,"Taking Advantage of Future Forgiveness? – Licensing Vs. Consistency Effects in the Context of Ethical Decision Making ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Shahar Ayal , Duke University, USA
Francesca Gino, University of North Carolina at Chapel Hill, USA
Nina Mazar, University of Toronto, Canada
Dan Ariely , Duke University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Consumer Perceptions of Environmental ‘Win-Wins’

Tamar Makov, Yale University, USA
George Newman, Yale University, USA

Read More

Featured

My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases

Stephanie Tully, University of Southern California, USA
Amar Cheema, University of Virginia, USA
On Amir, University of California San Diego, USA
Davide Proserpio, University of Southern California, USA

Read More

Featured

N3. Emotion Regulation and Memory for Negative Emotion Ads

Sandra Segal, Ben Gurion University, Israel
Hila Riemer, Ben Gurion University, Israel
Shai Danziger, Tel Aviv University, Israel
Gal Sheppes, Tel Aviv University, Israel

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.