Recycling – a License to Waste?

With environmental protection becoming an increasingly important concern, companies react by producing and marketing recycled products. However, we find that recycled products may not always decrease the use of raw materials because people feel licensed to use more of recycled products than conventional products.


Chen-Bo Zhong , Nina Mazar , and Brendan Strejcek (2011) ,"Recycling – a License to Waste? ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Chen-Bo Zhong , University of Toronto, Canada
Nina Mazar , University of Toronto, Canada
Brendan Strejcek , Unaffiliated


NA - Advances in Consumer Research Volume 38 | 2011

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