Globalization Tug-Of-War: Consumption As a Site of Conflict
This study addresses the local-global institutional tensions and consumers’ interactions with meanings systems in Iran and highlights how the consolidating forces of the local context clash with globalization dynamics. Two conceptual models as proposed as useful analytical tools to study consumers’ multiple interactions with globalization dynamics in contemporary societies.
Aliakbar Jafari and Christina Goulding (2011) ,"Globalization Tug-Of-War: Consumption As a Site of Conflict", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Aliakbar Jafari, University of Strathclyde, UK
Christina Goulding, Wolverhampton Business School, UK
NA - Advances in Consumer Research Volume 38 | 2011
The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas
R12. Brand Primes Can Satiate (Important) Consumer Goals
Darlene Walsh, Concordia University, Canada
Chunxiang Huang, Concordia University, Canada
Liminal Motherhood: Relational Partners Experience of Liminality
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas