The Flow of Cosmetic Routines in Iran

By studying the consumption of cosmetics among young adult women in Iran, this paper examines autotelic consumption in a non-leisure non-Western context. It highlights that autotelic consumption is highly context-bound and extends its application to very mundane life practices that have been largely overlooked in consumer research.



Citation:

Aliakbar Jafari, Pauline Maclaran, and Babak Taheri (2011) ,"The Flow of Cosmetic Routines in Iran", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Aliakbar Jafari, University of Strathclyde, UK
Pauline Maclaran, Royal Holloway, University of London, UK
Babak Taheri, University of Strathclyde, UK



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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