In conjunction with her address underscoring the importance of doctoral education, ACR President Geeta Menon will host an ACR session on an issue that has significantly influenced her work: consumer well-being. To that end, her past and present student collaborators will present on a broad range of topics related to improving consumer decision making processes and their public policy implications.
Geeta Menon (2011) ,"Session Overview", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Geeta Menon, New York University, USA
NA - Advances in Consumer Research Volume 38 | 2011
B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing
Edward Yuhang Lai, Virginia Tech, USA
Cindy Yoonjoung Heo, Ecole hôtelière de Lausanne
Turning “Expenses” into “Bills”: How spending Categorization Impacts Budget Optimism and Likelihood of Success
Eleanor Putnam-Farr, Rice University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Decreasing Impatience with Bundled Donations
Sachin Banker, University of Utah, USA