Consumer Reactions to Corporate Decisions to Outsource Labor Abroad

This paper analyzes consumer reactions in the form of word of mouth communication to positive, negative, and hybrid (i.e. both positive and negative at the same time) CSR information. We also examine the mediating role of emotions in explaining these reactions, while controlling for the moderating role of consumer ethnocentrism.


Silvia Grappi and Simona Romani (2011) ,"Consumer Reactions to Corporate Decisions to Outsource Labor Abroad", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Silvia Grappi, University of Modena and Reggio Emilia, Italy
Simona Romani, Luiss Guido Carli, Italy


NA - Advances in Consumer Research Volume 38 | 2011

Share Proceeding

Featured papers

See More


G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes

Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce

Read More


Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice

Thomas Hilden, University of Geneva, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Gerald Häubl, University of Alberta, Canada

Read More


Perceptions of Epistemic vs. Aleatory Uncertainty Affect Stock Investment

Daniel Walters, INSEAD, France
Gulden Ulkumen, University of Southern California, USA
Carsten Erner, FS Card
David Tannebaum, University of Utah, USA
Craig Fox, University of California Los Angeles, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.