How Objective and Subjective Mental Resources Influence Task Performance: Testing the “I Worked Hard, I Must Be Depleted” Hypothesis

Three studies reveal that inferences that consumers make about the resource demands of a preceding task (independent of actual resource demands) affect how much resources will be allocated to a subsequent task. Hence, resource allocation to a task depends not only on the objective resources that are available, but also on consumers’ theories about the resources that are still available.



Citation:

Anick Bosmans, Rik Pieters, and Hans Baumgartner (2011) ,"How Objective and Subjective Mental Resources Influence Task Performance: Testing the “I Worked Hard, I Must Be Depleted” Hypothesis", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Anick Bosmans, Tilburg University, The Netherlands
Rik Pieters, Tilburg University, The Netherlands
Hans Baumgartner, Pennsylvania State University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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