Consumer's Motivation of Counterfeit Consumption in China

This article 1) develops a framework to explain the motivation underlying the purchase and use of counterfeits based on an exploratory qualitative research study; 2) discusses why people in emerging countries purchase and consume counterfeits; and 3) highlights the differences in rationalization of counterfeit consumption in developing and developed countries.



Citation:

Felix Tang, Vane-Ing Tian, and Judith Lynne Zaichkowsky (2011) ,"Consumer's Motivation of Counterfeit Consumption in China", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Felix Tang, Hang Seng School of Commerce, China
Vane-Ing Tian, The Chinese University of Hong Kong, China
Judith Lynne Zaichkowsky, Simon Fraser University, Canada



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Predicting memory-based consumer choices from recall and preferences

Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Andrew Kayser, University of California, San Francisco
Ming Hsu, University of California Berkeley, USA

Read More

Featured

H1. How Anthropomorphized Roles Influence Consumers' Attitude Towards Innovative Products

yuanqiong He, Huazhong University of Science and Technology, China
Zhou Qi, Huazhong University of Science and Technology, China

Read More

Featured

A Simple Step to Go Beyond Present: How Visual Entropy Cues Influence Temporal Focus and Consumer Behavior

Gunes Biliciler-Unal, University of Texas at Austin, USA
Raj Raghunathan, University of Texas at Austin, USA
Adrian Ward, University of Texas at Austin, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.