Testosterone and Context-Specific Risk: Digit Ratios As Predictors of Recreational, Financial, and Social Risk-Taking Proclivity

While prior research has identified numerous antecedents of risk-taking, the physiological correlates of risk remain relatively unexplored. The current study investigates the relationship between risk-taking and digit length ratio (a marker of prenatal testosterone exposure). The results suggest that digit ratio predicts financial, recreational, and social risk-taking among men.



Citation:

Eric Stenstrom, Gad Saad, Marcelo V. Nepomuceno, and Zack Mendenhall (2011) ,"Testosterone and Context-Specific Risk: Digit Ratios As Predictors of Recreational, Financial, and Social Risk-Taking Proclivity", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Eric Stenstrom, Concordia University, Canada
Gad Saad, Concordia University, Canada
Marcelo V. Nepomuceno, Concordia University, Canada
Zack Mendenhall, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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