Arousal and Subjective Probabilities: an Alternative Interpretation of Wishful Thinking

A wealth of psychological research indicates that people are unrealistically optimistic about future outcomes. In contrast to such a desirability bias, I propose that people can be both, optimistic and pessimistic about future outcomes. In four studies I show such optimism and pessimism occurs because people misattribute arousal to likelihoods



Citation:

Joachim Vosgerau (2011) ,"Arousal and Subjective Probabilities: an Alternative Interpretation of Wishful Thinking", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Joachim Vosgerau, Carnegie Mellon University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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