Focused on a Feeling Or the Cause? the Regulation of Anxiety

Anxious consumers can focus on their feelings or the cause of those feelings. When consumers focus on their feelings, higher-order motivational states are activated and merely considering motivation-compatible positive outcomes can provide symbolic emotional benefit. Among cause-focused consumers, however, affect is regulated only by actions addressing the underlying problem.



Citation:

Aparna A. Labroo and Derek D. Rucker (2011) ,"Focused on a Feeling Or the Cause? the Regulation of Anxiety", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Aparna A. Labroo, University of Chicago, USA
Derek D. Rucker, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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