Lay Theories of Obesity
Four experiments demonstrate that people mainly hold one of two different lay theories about what causes obesity: poor diet and lack of exercise. These lay theories influence food quantity decisions, and influencing their accessibility changes portion sizes chosen. Non-dieters are more likely to change behavior due to such interventions.
Brent McFerran and Anirban Mukhopadhyay (2011) ,"Lay Theories of Obesity", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Brent McFerran, University of British Columbia, Canada
Anirban Mukhopadhyay, Hong Kong University of Science and Technology, China
NA - Advances in Consumer Research Volume 38 | 2011
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