Tea For Two: Luxury in Japanese Tea Ceremony

This study aims to anatomize the mechanism of luxury generation in the Japanese tea ceremony. Based on detailed interview, we found that (1) Teamwork, (2) Theme-orientation, and (3) Game, are the three key concepts which depict the interactions between host and the guests and thus lead to generate sense of luxury.



Citation:

Hiroshi Tanaka and Junko Kimura (2011) ,"Tea For Two: Luxury in Japanese Tea Ceremony", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Hiroshi Tanaka, Chuo University, Japan
Junko Kimura, Hosei University, Japan



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products

Juliana M. Batista, EAESP Fundação Getúlio Vargas
Jose Mauro C. Hernandez, Centro Universitário FEI

Read More

Featured

J1. The Effect of Identity Abstractness on Information Processing Styles

Woojin Choi, University of Seoul
Min Jung Kim, Manhattan College
HyukJin Kwon, University of Seoul
Jiyun Kang, Texas State University

Read More

Featured

C2. The Bad Taste of Healthy Food Discounts

Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.