The Drunken Idiot Bias: Consuming Alcohol Can Reduce Perceived Intelligence

Consuming alcohol can reduce the perceived intelligence of the person consuming it, in the absence of any actual reduction in cognitive performance, a mistake we term the 'drunken idiot' bias. Candidates who consume alcohol in interviews held over dinner are perceived as less hireable. Candidates do not anticipate the bias.



Citation:

Scott Rick and Maurice Schweitzer (2011) ,"The Drunken Idiot Bias: Consuming Alcohol Can Reduce Perceived Intelligence", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Scott Rick, University of Michigan, USA
Maurice Schweitzer, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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