The Drunken Idiot Bias: Consuming Alcohol Can Reduce Perceived Intelligence

Consuming alcohol can reduce the perceived intelligence of the person consuming it, in the absence of any actual reduction in cognitive performance, a mistake we term the 'drunken idiot' bias. Candidates who consume alcohol in interviews held over dinner are perceived as less hireable. Candidates do not anticipate the bias.



Citation:

Scott Rick and Maurice Schweitzer (2011) ,"The Drunken Idiot Bias: Consuming Alcohol Can Reduce Perceived Intelligence", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Scott Rick, University of Michigan, USA
Maurice Schweitzer, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement

Canice M C Kwan , Lingnan (University) College, Sun Yat-sen University, China
Shirley Y Y Cheng, Hong Kong Baptist University, Hong Kong
Alex S L Tsang, Hong Kong Baptist University, Hong Kong

Read More

Featured

Exalted Purchases or Tainted Donations? The Effects of Product Incentives on Charitable Giving

Jennifer Savary , University of Arizona, USA
Charis Li , University of Florida, USA
George Newman , Yale University, USA

Read More

Featured

The “Smile-Seeking” Giver: How Immediate Affective Reactions Motivate and Reward Gift-giving

Adelle Yang, National University of Singapore, Singapore
Oleg Urminsky, University of Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.