Don’T Go to the Grocery Store Hungry?
Wisdom suggests when you go to the grocery store hungry you buy more, however, we find that consumption effects are driven by the interaction between hunger and cognitive load such that only when consumers are hungry and under load that they lose their self-control and eat more hedonic food items.
Christine Ringler, Andrea Morales, and Steve Nowlis (2011) ,"Don’T Go to the Grocery Store Hungry?", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Christine Ringler, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Steve Nowlis, Arizona State University, USA
NA - Advances in Consumer Research Volume 38 | 2011
Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption
Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA
Inside Jokes: Humor as social exclusion
Ovul Sezer, University of North Carolina, USA
Brad Bitterly, University of Pennsylvania, USA
Alison Wood Brooks, Harvard Business School, USA
Maurice Schweitzer, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA
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Emily Chung, RMIT University
Marcia Christina Ferreira, Brunel University
daiane scaraboto, Pontificia Universidad Católica de Chile