Talk the Walk, Walk the Talk

This documentary shows how HIV+ people in Botswana radically transform themselves from AIDS victims to become public role-models of Positive Living, a health life-style that prolongs infected people’s lives and prevents them from infecting others and reinfecting themselves. They learn to deal with stigma, ignorance and limited social or financial support.



Citation:

Marylouise Caldwell, Ingeborg Kleppe, and Stephen Watson (2011) ,"Talk the Walk, Walk the Talk", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Marylouise Caldwell, University of Sydney, Australia
Ingeborg Kleppe, Norwegian School of Economics and Business Administration, Norway
Stephen Watson, University of Sydney Australia



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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