Designing Memories

While recent research has demonstrated the beneficial influence of constraints, constraints can also diminish perceived autonomy during a creative activity. This research examines an important factor likely to influence where the optimal balance between structure and freedom lies: how special is the purpose for which the creative product is intended?



Citation:

Kelly Herd and C. Page Moreau (2011) ,"Designing Memories", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Kelly Herd, University of Colorado, USA
C. Page Moreau, University of Colorado at Boulder, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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