While recent research has demonstrated the beneficial influence of constraints, constraints can also diminish perceived autonomy during a creative activity. This research examines an important factor likely to influence where the optimal balance between structure and freedom lies: how special is the purpose for which the creative product is intended?
Kelly Herd and C. Page Moreau (2011) ,"Designing Memories", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Kelly Herd, University of Colorado, USA
C. Page Moreau, University of Colorado at Boulder, USA
NA - Advances in Consumer Research Volume 38 | 2011
A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement
Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)
J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship
Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University
The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy
Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA