Restricting Choice of Inputs Increases Creativity For Experienced Consumers

Restricting the choice of creative inputs makes consumers experienced in a creative task enjoy the creative process more, which makes them more creative. However, consumers perceive that they are more creative, the more choice they have. Knitters creating scarves over a week period provided support for these predictions.



Citation:

Anne-Laure Sellier and Darren W. Dahl (2011) ,"Restricting Choice of Inputs Increases Creativity For Experienced Consumers", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Anne-Laure Sellier, New York University, USA
Darren W. Dahl, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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