The Influence of Ambient Noise on Creative Cognition and Behavior
Across four studies, we study the effect of moderate versus low levels of ambient noise (70 dB versus 50 dB) on creative performance. We demonstrate that constraining noise to be moderate (versus low) induces processing difficulty and greater abstract processing, which then leads to heightened creativity.
Ravi Mehta, Rui (Juliet) Zhu, and Amar Cheema (2011) ,"The Influence of Ambient Noise on Creative Cognition and Behavior", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Ravi Mehta, University of British Columbia, Canada
Rui (Juliet) Zhu, University of British Columbia, Canada
Amar Cheema, University of Virginia, USA
NA - Advances in Consumer Research Volume 38 | 2011
Consuming Time-Space Imaginations: Bakhtin’s Chronotope on Robots and Artificial Intelligence
Marat Bakpayev, University of Minnesota Duluth, USA
Alima Yesmukanova, KIMEP University
Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To
Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA
Narrative Transportation and Cognitive Responses: The Other Side of the Story
Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA