The Dream Market: an Exploratory Study of Gay Professional Consumers’ Homosexual Identities and Their Fashion Involvement and Buying Behavior



Citation:

Joseph Chen, May Aung, James Liang, and Tina Sha (2004) ,"The Dream Market: an Exploratory Study of Gay Professional Consumers’ Homosexual Identities and Their Fashion Involvement and Buying Behavior", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research, Pages: 1 to 35.

Authors

Joseph Chen, University of Guelph
May Aung, University of Guelph
James Liang
Tina Sha



Volume

GCB - Gender and Consumer Behavior Volume 7 | 2004



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