Reading Ted Levitt: Myopia Or Misogyny?



Citation:

Stephen Brown (2004) ,"Reading Ted Levitt: Myopia Or Misogyny?", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research, Pages: 1 to 27.

Authors

Stephen Brown, University of Ulster



Volume

GCB - Gender and Consumer Behavior Volume 7 | 2004



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