Generation Y Consumers and Online Shopping: Investigating Gender Differences in Trust, Experience and Shopping Channel Preference
Citation:
Sari Silvanto (2004) ,"Generation Y Consumers and Online Shopping: Investigating Gender Differences in Trust, Experience and Shopping Channel Preference", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research, Pages: 1 to 30.
Authors
Sari Silvanto, Warwick Business School
Volume
GCB - Gender and Consumer Behavior Volume 7 | 2004
Share Proceeding
Featured papers
See MoreFeatured
K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA
Featured
Market Structure and Firm Engagement in Divisive Political Issues
Chris Hydock, Georgetown University, USA
Neeru Paharia, Georgetown University, USA
Sean Blair, Georgetown University, USA
Featured
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA