Generation Y Consumers and Online Shopping: Investigating Gender Differences in Trust, Experience and Shopping Channel Preference



Citation:

Sari Silvanto (2004) ,"Generation Y Consumers and Online Shopping: Investigating Gender Differences in Trust, Experience and Shopping Channel Preference", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research, Pages: 1 to 30.

Authors

Sari Silvanto, Warwick Business School



Volume

GCB - Gender and Consumer Behavior Volume 7 | 2004



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