Gender Identity, Gender Salience and Symbolic Consumption
Citation:
CLAUDINE E. PATTERSON and MARGARET K. HOGG (2004) ,"Gender Identity, Gender Salience and Symbolic Consumption", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research, Pages: 1 to 33.
Authors
CLAUDINE E. PATTERSON, Manchester School of Management
MARGARET K. HOGG, Lancaster University School of Management
Volume
GCB - Gender and Consumer Behavior Volume 7 | 2004
Share Proceeding
Featured papers
See MoreFeatured
My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases
Stephanie Tully, University of Southern California, USA
Amar Cheema, University of Virginia, USA
On Amir, University of California San Diego, USA
Davide Proserpio, University of Southern California, USA
Featured
Is All That Glitters Gold? The Effect of Product Surface Glossiness on Consumer Judgments
Jiaqi SONG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University
Featured
Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption
Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA