Gender Identity, Gender Salience and Symbolic Consumption



Citation:

CLAUDINE E. PATTERSON and MARGARET K. HOGG (2004) ,"Gender Identity, Gender Salience and Symbolic Consumption", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research, Pages: 1 to 33.

Authors

CLAUDINE E. PATTERSON, Manchester School of Management
MARGARET K. HOGG, Lancaster University School of Management



Volume

GCB - Gender and Consumer Behavior Volume 7 | 2004



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