Gender Differences in Cognitive Structure: Preferred Levels of Taxonomic Abstraction



Citation:

THERESA A. WAJDA and MICHAEL HU (2004) ,"Gender Differences in Cognitive Structure: Preferred Levels of Taxonomic Abstraction", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research, Pages: 1 to 27.

Authors

THERESA A. WAJDA, Kent State University
MICHAEL HU, Kent State University



Volume

GCB - Gender and Consumer Behavior Volume 7 | 2004



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