Gender Differences in Cognitive Structure: Preferred Levels of Taxonomic Abstraction
Citation:
THERESA A. WAJDA and MICHAEL HU (2004) ,"Gender Differences in Cognitive Structure: Preferred Levels of Taxonomic Abstraction", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research, Pages: 1 to 27.
Authors
THERESA A. WAJDA, Kent State University
MICHAEL HU, Kent State University
Volume
GCB - Gender and Consumer Behavior Volume 7 | 2004
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