Gender Differences in Cognitive Structure: Preferred Levels of Taxonomic Abstraction



Citation:

THERESA A. WAJDA and MICHAEL HU (2004) ,"Gender Differences in Cognitive Structure: Preferred Levels of Taxonomic Abstraction", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research, Pages: 1 to 27.

Authors

THERESA A. WAJDA, Kent State University
MICHAEL HU, Kent State University



Volume

GCB - Gender and Consumer Behavior Volume 7 | 2004



Share Proceeding

Featured papers

See More

Featured

G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits

Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University

Read More

Featured

The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications

Kelly Kiyeon Lee, Georgetown University, USA
Selin A. Malkoc, Ohio State University, USA
Derek Rucker, Northwestern University, USA

Read More

Featured

The Last Hurrah Effect: End-of-Week and End-of-Month Time Periods Increase Financial Risk-Taking

Xinlong Li, University of Toronto, Canada
Avni Shah, University of Toronto, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.