Gay Advertising As Negotiations: Representations of Homosexual, Bisexual and Transgender People in Mainstream Commercials



Citation:

Wan-Hsiu Sunny Tsai (2004) ,"Gay Advertising As Negotiations: Representations of Homosexual, Bisexual and Transgender People in Mainstream Commercials", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research, Pages: 1 to 26.

Authors

Wan-Hsiu Sunny Tsai



Volume

GCB - Gender and Consumer Behavior Volume 7 | 2004



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