Did You See What I Saw? Gender, Image and the Satisfaction of Audience Members



Citation:

ZANNIE GIRAUD VOSS and VÉRONIQUE COVA (2004) ,"Did You See What I Saw? Gender, Image and the Satisfaction of Audience Members", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research, Pages: 1 to 27.

Authors

ZANNIE GIRAUD VOSS
VÉRONIQUE COVA



Volume

GCB - Gender and Consumer Behavior Volume 7 | 2004



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