A Discursive Analysis of a Television Advertisement: the I’D Like Advertisement For Xenical



Citation:

Andrew Jardine (2004) ,"A Discursive Analysis of a Television Advertisement: the I’D Like Advertisement For Xenical", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research.

Authors

Andrew Jardine



Volume

GCB - Gender and Consumer Behavior Volume 7 | 2004



Share Proceeding

Featured papers

See More

Featured

Robo-Advising: Algorithm Appreciation

Jennifer Logg, Harvard Business School, USA
Julia Minson, Harvard Business School, USA
Don Moore, University of California Berkeley, USA

Read More

Featured

The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class

Li YAN, Monash University, Australia
Hean Tat Keh, Monash University, Australia
Jiemiao Chen, Monash University, Australia

Read More

Featured

Brand movement

Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.