A Discursive Analysis of a Television Advertisement: the I’D Like Advertisement For Xenical
Citation:
Andrew Jardine (2004) ,"A Discursive Analysis of a Television Advertisement: the I’D Like Advertisement For Xenical", in GCB - Gender and Consumer Behavior Volume 7, eds. Linda Scott and Craig Thompson, Madison, WI : Association for Consumer Research.
Authors
Andrew Jardine
Volume
GCB - Gender and Consumer Behavior Volume 7 | 2004
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