Consumption and Gender
Citation:
M.Catterall, P.Maclaran, L.Stevens (2002) ,"Consumption and Gender", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research.
Authors
M.Catterall, P.Maclaran, L.Stevens, London: Routledge
Volume
GCB - Gender and Consumer Behavior Volume 6 | 2002
Share Proceeding
Featured papers
See MoreFeatured
Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions
Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA
Featured
C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign
Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern
Featured
Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions
Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA