The Rebel Mystique
Craig Thompson and Doug Holt (2002) ,"The Rebel Mystique", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: 257-258.
Craig Thompson, University of Wisconsin-Madison
Doug Holt, Harvard Business School
GCB - Gender and Consumer Behavior Volume 6 | 2002
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