An Investigation of Discourse on the Stereotype of „Manliness?
Citation:
John Desmond (2002) ,"An Investigation of Discourse on the Stereotype of „Manliness?", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: 227-238.
Authors
John Desmond, University of St Andrews, Scotland
Volume
GCB - Gender and Consumer Behavior Volume 6 | 2002
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