Fairy Tales Can Come True, It Can Happen to You: Women’S Transformational Myths in an Infomercial
Citation:
Kathleen A. O’Donnell and Daniel L. Wardlow (2002) ,"Fairy Tales Can Come True, It Can Happen to You: Women’S Transformational Myths in an Infomercial", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: 167-179.
Authors
Kathleen A. O’Donnell, San Francisco State University
Daniel L. Wardlow, San Francisco State University
Volume
GCB - Gender and Consumer Behavior Volume 6 | 2002
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