“What Does a Gal Have to Do to Get a Guy to Talk?” (Or: Research Is a Gendered Process)
Citation:
Mary FitzPatrick, Lorraine Friend, and Carolyn Costley (2002) ,"“What Does a Gal Have to Do to Get a Guy to Talk?” (Or: Research Is a Gendered Process)", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: 139-150.
Authors
Mary FitzPatrick, University of Waikato
Lorraine Friend, University of Waikato
Carolyn Costley, University of Waikato
Volume
GCB - Gender and Consumer Behavior Volume 6 | 2002
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