Battle of the Sexes: Marketing, Title Ix and Gender
Citation:
Pamela A. Kennett, Julie Z. Sneath, and Anita Balogh (2002) ,"Battle of the Sexes: Marketing, Title Ix and Gender", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: 123-134.
Authors
Pamela A. Kennett, University of New Orleans1
Julie Z. Sneath, LaGrange College
Anita Balogh, University of New Orleans
Volume
GCB - Gender and Consumer Behavior Volume 6 | 2002
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