American Male and Female Consumer Attitudes Regarding Corporate Sponsorship of Sporting Events
Citation:
Lance Kinney and Stephen R. McDaniel (2002) ,"American Male and Female Consumer Attitudes Regarding Corporate Sponsorship of Sporting Events", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: 109-120.
Authors
Lance Kinney, University of Alabama
Stephen R. McDaniel, University of Maryland-College Park
Volume
GCB - Gender and Consumer Behavior Volume 6 | 2002
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