American Male and Female Consumer Attitudes Regarding Corporate Sponsorship of Sporting Events
Lance Kinney and Stephen R. McDaniel (2002) ,"American Male and Female Consumer Attitudes Regarding Corporate Sponsorship of Sporting Events", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: 109-120.
Lance Kinney, University of Alabama
Stephen R. McDaniel, University of Maryland-College Park
GCB - Gender and Consumer Behavior Volume 6 | 2002
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