American Male and Female Consumer Attitudes Regarding Corporate Sponsorship of Sporting Events



Citation:

Lance Kinney and Stephen R. McDaniel (2002) ,"American Male and Female Consumer Attitudes Regarding Corporate Sponsorship of Sporting Events", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: 109-120.

Authors

Lance Kinney, University of Alabama
Stephen R. McDaniel, University of Maryland-College Park



Volume

GCB - Gender and Consumer Behavior Volume 6 | 2002



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