Information Processing Differences Between Men and Women: Theory and Preliminary Findings
Citation:
Sanjay Putrevu (2002) ,"Information Processing Differences Between Men and Women: Theory and Preliminary Findings", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: 105-108.
Authors
Sanjay Putrevu, Brock University, St. Catharines, Canada
Volume
GCB - Gender and Consumer Behavior Volume 6 | 2002
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