Gendered Behavior in a Male Preserve: Role Playing At Espn Zone Chicago
Citation:
John F. Sherry, Robert V. Kozinets, and Adam Duhachek (2002) ,"Gendered Behavior in a Male Preserve: Role Playing At Espn Zone Chicago", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: 55-56.
Authors
John F. Sherry, Kellogg School of Management
Robert V. Kozinets, Kellogg School of Management
Adam Duhachek, Kellogg School of Management
Volume
GCB - Gender and Consumer Behavior Volume 6 | 2002
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