Gender and Consumer Choice: the Influence of Perceived Body Image on the Food Purchasing Behaviour of Generation X Females.
Citation:
John. Hall and G. Barry O’Mahony (2002) ,"Gender and Consumer Choice: the Influence of Perceived Body Image on the Food Purchasing Behaviour of Generation X Females.", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: 35-36.
Authors
John. Hall, Victoria University
G. Barry O’Mahony, Victoria University
Volume
GCB - Gender and Consumer Behavior Volume 6 | 2002
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