Proceedings of the Sixth Conference on Gender, Marketing, and Consumer Behavior
Citation:
N/A (2002) ,"Proceedings of the Sixth Conference on Gender, Marketing, and Consumer Behavior", in GCB - Gender and Consumer Behavior Volume 6, eds. Pauline Maclaran, Paris, France : Association for Consumer Research, Pages: first page.
Authors
Volume
GCB - Gender and Consumer Behavior Volume 6 | 2002
Share Proceeding
Featured papers
See MoreFeatured
Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination
Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento
Featured
What’s Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity
Kelly Goldsmith, Vanderbilt University, USA
Rebecca Hamilton, Georgetown University, USA
Caroline Roux, Concordia University, Canada
meng zhu, Johns Hopkins University
Featured
D9. Consumption Closure as a Driver of Positive Word of Mouth
Christina Saenger, Youngstown State University
Veronica Thomas, Towson University