Wheni S Cranberrys Auces Hapedl Ike a Can? An Investigation of Cultural Capital, Gender, Andc Onsumptionin Televisionp Rogramming



Citation:

Jennifer E. Chang and W. Edward Rott (2000) ,"Wheni S Cranberrys Auces Hapedl Ike a Can? An Investigation of Cultural Capital, Gender, Andc Onsumptionin Televisionp Rogramming", in GCB - Gender and Consumer Behavior Volume 5, eds. Cele Otnes, Urbana, IL : Association for Consumer Research, Pages: 107-124.

Authors

Jennifer E. Chang, Penn State University
W. Edward Rott, Penn State University



Volume

GCB - Gender and Consumer Behavior Volume 5 | 2000



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