Masculinity and Consumption: a Qualitative Investigation of French and American Men



Citation:

Allan J. Kimmel and Elisabethr issier-Desborde (2000) ,"Masculinity and Consumption: a Qualitative Investigation of French and American Men", in GCB - Gender and Consumer Behavior Volume 5, eds. Cele Otnes, Urbana, IL : Association for Consumer Research, Pages: 1-18.

Authors

Allan J. Kimmel, AssociateP rofessorE, SCP-EAPP, arisG raduateS chool of management
Elisabethr issier-Desborde, P, rofessorE, SCP-EAPp, arisG raduateS chool of management



Volume

GCB - Gender and Consumer Behavior Volume 5 | 2000



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