Gender Portrayal in Children's Advertising
Judy Cohen (2000) ,"Gender Portrayal in Children's Advertising", in GCB - Gender and Consumer Behavior Volume 5, eds. Cele Otnes, Urbana, IL : Association for Consumer Research, Pages: 47-68.
Judy Cohen, Rider University
GCB - Gender and Consumer Behavior Volume 5 | 2000
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Taku Togawa, Chiba University of Commerce
Jaewoo Park, Musashi University
Hiroaki Ishii, Seikei University
Xiaoyan Deng, Ohio State University, USA
P10. Omission Bias in the Gain vs. Loss Domain
Jen H. Park, Stanford University, USA
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John Yi, University of Arizona, USA
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