Gender and Green Consumerism: Analyzinga Caseo F Domesticationo F Women-The Green-Cleanerosf Thep Lanet

The purpose of this paper is to explore and analyze the gendered noture of green consumerism. Commonly suggested interconnections between green consumerism and female subjectivity are discussed so as to find reasons and plausible explanations for women's relatively greater susceptibility to environmental concern. Two alternative accounts, reflecting two different world views, are discussed and analyzed in terms of their ideological campatibility with sustainable developmenat nd gendere quality.



Citation:

Johanna Moisander (2000) ,"Gender and Green Consumerism: Analyzinga Caseo F Domesticationo F Women-The Green-Cleanerosf Thep Lanet", in GCB - Gender and Consumer Behavior Volume 5, eds. Cele Otnes, Urbana, IL : Association for Consumer Research, Pages: 193-204.

Authors

Johanna Moisander, Helsinki School of Economics and Business Adminisfation



Volume

GCB - Gender and Consumer Behavior Volume 5 | 2000



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