Framing The'ideal'audience: Daytime Television and Gender Ideology in Postwar America



Citation:

lnger L. Stole (2000) ,"Framing The'ideal'audience: Daytime Television and Gender Ideology in Postwar America", in GCB - Gender and Consumer Behavior Volume 5, eds. Cele Otnes, Urbana, IL : Association for Consumer Research, Pages: 141-156.

Authors

lnger L. Stole, University of Illinois at Urbana-Champaign



Volume

GCB - Gender and Consumer Behavior Volume 5 | 2000



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