The Feminuationo F Mmketing:A N Overviewa Ndr Esearcha Genda



Citation:

Miriam Cattera and Pauline Maclaran (2000) ,"The Feminuationo F Mmketing:A N Overviewa Ndr Esearcha Genda", in GCB - Gender and Consumer Behavior Volume 5, eds. Cele Otnes, Urbana, IL : Association for Consumer Research, Pages: 205-216.

Authors

Miriam Cattera, the Queens University of Belfast
Pauline Maclaran, De Montfort University



Volume

GCB - Gender and Consumer Behavior Volume 5 | 2000



Share Proceeding

Featured papers

See More

Featured

Public Discourse and Cultural Valorization in the Cancer Marketplace

Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA

Read More

Featured

Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?

Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University

Read More

Featured

The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation

Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.