You Like Mars ... I Prefer Venus: Gendered Responses to Marketing Communications



Citation:

Frederic F. Brunel and Jonathan Schroeder (1998) ,"You Like Mars ... I Prefer Venus: Gendered Responses to Marketing Communications", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 55 to 56.

Authors

Frederic F. Brunel, Boston University
Jonathan Schroeder, University of Rhode Island



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



Share Proceeding

Featured papers

See More

Featured

Perceptions of Epistemic vs. Aleatory Uncertainty Affect Stock Investment

Daniel Walters, INSEAD, France
Gulden Ulkumen, University of Southern California, USA
Carsten Erner, FS Card
David Tannebaum, University of Utah, USA
Craig Fox, University of California Los Angeles, USA

Read More

Featured

The Impact of Implicit Rate of Change on Arousal and Subjective Ratings

James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA

Read More

Featured

Snack Portion Size Choice, Expectations and Actual Experiences in Children: The Interplay of Healthiness, Hunger, and Sensory Food Imagery

Pierre Chandon, INSEAD, France
Celia Hachefa, System U
Yann Cornil, University of British Columbia, Canada
Sophie Nicklaus, Université Bourgogne Franche-Comté
Camille Schwartz, Université Bourgogne Franche-Comté
Christine Lange, Université Bourgogne Franche-Comté

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.