You Like Mars ... I Prefer Venus: Gendered Responses to Marketing Communications



Citation:

Frederic F. Brunel and Jonathan Schroeder (1998) ,"You Like Mars ... I Prefer Venus: Gendered Responses to Marketing Communications", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 55 to 56.

Authors

Frederic F. Brunel, Boston University
Jonathan Schroeder, University of Rhode Island



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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