Women and Wedding Gowns: Exploring a Discount Shopping Experience



Citation:

Susan Dobscha and Ellen Foxman, (1998) ,"Women and Wedding Gowns: Exploring a Discount Shopping Experience", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 131 to 142.

Authors

Susan Dobscha, Bentley College
Ellen Foxman,, Bentley College



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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