What's Morality Got to Do With It? How Gender and Worldviews Affect Advertising Hocessing and Preference For Charitable Appeals



Citation:

Michelle R . Nelson (1998) ,"What's Morality Got to Do With It? How Gender and Worldviews Affect Advertising Hocessing and Preference For Charitable Appeals", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 57 to 58.

Authors

Michelle R . Nelson, Emerson College



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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