What's Morality Got to Do With It? How Gender and Worldviews Affect Advertising Hocessing and Preference For Charitable Appeals



Citation:

Michelle R . Nelson (1998) ,"What's Morality Got to Do With It? How Gender and Worldviews Affect Advertising Hocessing and Preference For Charitable Appeals", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 57 to 58.

Authors

Michelle R . Nelson, Emerson College



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



Share Proceeding

Featured papers

See More

Featured

Unobserved Altruism: How Social- And Self-Signaling Motivations Shape Willingness to Donate

Jennifer Savary, University of Arizona, USA
Kelly Goldsmith, Vanderbilt University, USA

Read More

Featured

Faster than Fact: Consuming in Post-Truth Society

Robert Kozinets, University of Southern California, USA
Rossella Gambetti, Catholic University of the Sacred Heart
Silvia Biraghi, Catholic University of the Sacred Heart

Read More

Featured

Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons

Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.