This Not Your Father's Advertising: Gendered Interpretations of a Print Ad
Citation:
JacquelineJ. Kacen and Audrey Navasaita (1998) ,"This Not Your Father's Advertising: Gendered Interpretations of a Print Ad", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 59 to 60.
Authors
JacquelineJ. Kacen, University of Michigan - Dearborn
Audrey Navasaita, University of Michigan - Dearborn
Volume
GCB - Gender and Consumer Behavior Volume 4 | 1998
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