This Not Your Father's Advertising: Gendered Interpretations of a Print Ad



Citation:

JacquelineJ. Kacen and Audrey Navasaita (1998) ,"This Not Your Father's Advertising: Gendered Interpretations of a Print Ad", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 59 to 60.

Authors

JacquelineJ. Kacen, University of Michigan - Dearborn
Audrey Navasaita, University of Michigan - Dearborn



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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