The Public Face of Marketing and the Private Problems of Women Marketing Managers in Lreland



Citation:

Pauline Maclaran, Lorna Stevens, and Miriam Catterall, (1998) ,"The Public Face of Marketing and the Private Problems of Women Marketing Managers in Lreland", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 119 to 130.

Authors

Pauline Maclaran, The Queen's University of Belfast
Lorna Stevens, Universiry of Ulster
Miriam Catterall,, Universiry of Ulster



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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